Jan Becher Museum
About This Museum
Tucked away in the charming spa town of Karlovy Vary, the Jan Becher Museum is a pilgrimage site for anyone curious about the legendary herbal liqueur. You don't just learn about Becherovka's history here; you feel it, wandering through the original cellars where the secret recipe has been perfected for over two centuries. The air itself is thick with the scent of herbs and aged oak, telling a story that dusty archives never could. It’s an immersive experience that turns a bottle from the duty-free into a narrative you can taste.
Collection Highlights
The absolute must-see is the sacred 'Herbal Room,' where over twenty different botanicals are stored in antique drawers, though their exact proportions remain a fiercely guarded secret. Don't miss the stunning collection of historic labels and art deco advertising posters that made Becherovka an icon.
Visitor Information
Tours run frequently and, yes, they all end with a tasting of the good stuff—so booking ahead online is a very good idea. It's right in the center of town, an easy walk from the main colonnade.
Architecture & Building
Housed in a stately, pale yellow building that perfectly embodies that elegant, old-world Austro-Hungarian vibe you find all over Karlovy Vary.
Contact & Location
Address: Jan Becher, 282/57, T. G. Masaryka, Karlovy Vary, okres Karlovy Vary, Karlovarský kraj, Severozápad, 360 01, Česko
Phone: +420 359 578 142
Website: Visit Website
