Winery - Vivanco Museum of Wine Culture
About This Museum
What truly sets the Vivanco Museum apart is its profound, almost reverential dedication to wine not just as a drink, but as the very bedrock of human civilization. It feels less like a gallery and more like a beautifully curated journey through time, where every artifact—from a Roman glass vial to a Goya print—whispers a story of harvest and celebration. The sheer scale is breathtaking; you wander through expansive halls that seamlessly connect ancient wine presses with bold contemporary art installations. It’s an immersive experience that engages all your senses, making the final tasting feel like the perfect, logical conclusion to the story.
Collection Highlights
You'll find an astonishing array of over 3,000-year-old wine vessels from ancient Egypt, a stunning collection of corkscrews that transforms a simple tool into sculptural art, and bodega scenes painted by Spanish masters that capture the soul of the vineyard. Don't miss the room dedicated to the art of barrel-making; it's a quiet tribute to craftsmanship you'll never look at a barrel stave the same way again.
Visitor Information
Plan for at least half a day here—it's vast. The tour naturally culminates in their own tasting room with wines from the family estate, which is an absolute must. It’s located right in the heart of La Rioja's stunning vineyard landscape in Briones, so make a day of it and enjoy the views.
Architecture & Building
The building itself is a masterful blend of modernism and tradition, with sweeping curves and local stone that seems to rise organically from the earth, echoing the surrounding rolling hills of vineyards.