Museo del Juguete Tradicional Mexicano Todos Santos
About This Museum
Tucked away on a quiet street in Tepic, this museum feels less like an institution and more like a portal to the collective memory of Mexican childhood. It’s a vibrant celebration of play, born from a desire to preserve the folk art ingenuity found in traditional toys. You won't find plastic or blinking lights here; instead, the air is filled with the subtle scent of aged wood and paint, and the quiet seems to hum with generations of imagination. Each piece tells a story not just of fun, but of regional identity and artisan skill passed down through families.
Collection Highlights
Look for the intricate wooden animal masks from Guerrero, their fierce expressions painted in bold colors for ceremonial dances. Don't miss the delicate 'baleros' (cup-and-ball toys) carved from a single piece of wood and the whimsical, wheeled creatures known as 'animalitos de carrizo'. The collection of dolls dressed in beautiful, tiny hand-stitched regional textiles is particularly captivating.
Visitor Information
It's a small, intimate space so you can take your time without feeling rushed; an hour is plenty to soak it all in. The staff are incredibly passionate and often share delightful anecdotes about the toys if you show interest.
Architecture & Building
Housed in a modest, unassuming building that feels like a traditional Mexican home, with warm-colored walls and tile floors that make the vibrant toys pop all the more.
Contact & Location
Address: Nayarit, México
Phone: +52 311 148 1113
