Lou's Rides
About This Museum
You'd never guess that tucked down a dusty side street in Essaouira is a temple to American automotive history, but that's Lou's Rides for you. Stepping inside feels like walking into a time capsule where the 1950s never ended. The air smells faintly of old leather and engine grease, a surprisingly pleasant scent that adds to the atmosphere. It’s less a museum and more like you’ve been invited into the world’s coolest, most obsessive private garage.
Collection Highlights
The star is undoubtedly a pristine, fire-engine red 1959 Cadillac Coupe de Ville, its fins looking like they could slice through air. You'll also find a row of gleaming vintage petrol pumps and walls covered in classic enamel signs that tell their own stories of a bygone era.
Visitor Information
It's easy to miss the entrance on Rue El Ayachi, so keep your eyes peeled. Pop in for an hour; it's the perfect escape from the midday sun and an absolute must for any gearhead.
Architecture & Building
From the outside, it's just another unassuming Moroccan riad with plain white walls and a simple blue door. Inside, the traditional tiled courtyard and high ceilings create this incredible contrast with all the chrome and steel.
Contact & Location
Address: Lou's Rides, A. Essadi, Medina المدينة, Ahl Agadir أهل أكادير, Essaouira الصويرة, Pachalik d'Essaouira باشوية الصويرة, Province d'Essaouira ⵍⵉⵇⵍⵉⵎ ⵏ ⵚⵡⵉⵔⴰ إقليم الصويرة, Marrakech-Safi ⵎⵕⵕⴰⴽⵛ-ⴰⵙⴼⵉ مراكش-أسفي, 44103, Maroc ⵍⵎⵖⵔⵉⴱ المغرب
Website: Visit Website
