Automobile Welt Eisenach
About This Museum
It’s a little-known fact that the same factory floor where the tiny, plastic-bodied Wartburg 353 once rattled to life now cradles some of Germany's most pristine automotive aristocrats. This isn't a sterile, purpose-built gallery but a genuine piece of industrial heritage, where the ghosts of assembly lines seem to linger in the air. You walk through a timeline of metal and ambition, from spindly early horseless carriages to the sleek, powerful BMWs that were also born here. The space tells a dual story: one of East German ingenuity and the region's profound, ongoing love affair with the automobile.
Collection Highlights
The undeniable stars are the locally built Warburgs and Dixis, including a breathtakingly elegant Dixi 3/15 DA-1, Germany's first mass-produced car. Don't miss the gleaming BMW 328 Roadster, a pre-war legend that showcases the engineering prowess that originated right in this city.
Visitor Information
You'll find it on Friedrich-Naumann-Straße—it's hard to miss the blend of old red brick and modern glass. It's the kind of place that rewards a slow, meandering pace, so give yourself a couple of hours to soak it all in.
Architecture & Building
The building is a conversation between its industrial past and its modern role; think soaring ceilings supported by original steel trusses and vast windows that flood the vintage cars with natural light, all housed within the robust red-brick shell of the former factory.
Contact & Location
Address: Automobile Welt Eisenach, 10, Friedrich-Naumann-Straße, Eisenach, Wartburgkreis, Thüringen, 99817, Deutschland
Phone: +49 3691 77212
Website: Visit Website
