WOW Porto - The Cultural District
About This Museum
You'd never guess that the soul of Porto's most famous export is housed in what feels like a secret underground city. WOW isn't just one museum but a whole cultural district tucked into the sprawling, multi-level cellars of a former port wine warehouse. The air itself carries a faint, sweet hint of oak and grapes, a permanent souvenir from the barrels that once aged here. It’s less of a quiet hall and more of a vibrant village dedicated entirely to celebration and story.
Collection Highlights
Don't miss The Chocolate Story, where you can follow the bean-to-bar journey with tastings, or the Pink Palace, an Instagram-funhouse that seriously explores the history of rosé. The main Port Wine Museum is the anchor, using interactive screens and ancient tools to tell the 300-year-old story of the Douro Valley.
Visitor Information
Grab your ticket online to choose which 'experiences' you want—you could easily spend a full day here between the museums, restaurants, and wine tastings. It's perched right on the river in Gaia, so after you're done, just walk outside for that iconic postcard view of Porto's Ribeira district.
Architecture & Building
The complex is a brilliant adaptive reuse of massive, low-slung 19th-century granite cellars; think exposed stone walls, vaulted ceilings, and long, shadowy corridors now buzzing with modern life.
Contact & Location
Address: Wine Museum, 39, Rua do Choupelo, Devesas, Santa Marinha e São Pedro da Afurada, Vila Nova de Gaia, Porto, 4400-088, Portugal
Phone: +351 22 012 1200
Website: Visit Website
