Lavazza Museum
About This Museum
People flock to the Lavazza Museum not just for a caffeine fix, but to immerse themselves in the story behind Italy's most iconic coffee. Housed in the former La Centrale factory, it’s a beautifully curated journey through time that feels more like a cultural experience than a corporate tour. You'll wander past gorgeous vintage posters, get up close with the very first coffee grinder, and even step into a recreated 1950s Italian pantry. It’s an absolute sensory delight that connects you to over a century of ritual and passion.
Collection Highlights
The wall of historic espresso machines is a showstopper, tracing design evolution from clunky brass to sleek modern art. Don't miss the 'Tazzina' installation—a mesmerizing, immersive room that projects you right into a swirling cup of coffee.
Visitor Information
Book your slot online to be safe, as timed entry keeps it from feeling crowded. And whatever you do, don't skip the tasting at the end; that final espresso in the cloud-like Nuvola lobby is pure Torino magic.
Architecture & Building
A stunning blend of early 20th-century industrial brickwork and bold, contemporary additions, all clean lines and soaring glass.
Contact & Location
Address: Luigi Lavazza S.p.A., 32, Via Bologna, Rossini, Circoscrizione 7, Torino, Piemonte, 10152, Italia
Phone: +39 011 217 9621
Website: Visit Website
