Espace Firmin Bouisset
About This Museum
You might not expect to find a world-class tribute to commercial art in a quiet corner of southwestern France, but that's the charm of the Espace Firmin Bouisset. Tucked away on a residential street in Castelsarrasin, this museum is a delightful deep dive into the man who put a face on France's most beloved snacks. It’s less a sterile gallery and more a vibrant archive of everyday life, celebrating the illustrations that became household icons. The experience feels like stumbling upon a secret treasure chest of French pop culture.
Collection Highlights
The heart of the collection is Bouisset's iconic work, including the legendary 'La Vache qui rit' (The Laughing Cow) and the mischievous 'Papier à Musique' cigarillo boys. You'll see original posters, advertising proofs, and packaging that transformed simple products into enduring characters.
Visitor Information
It's located at 10 Rue du Collège in Castelsarrasin – just look for the charming building that feels like a local secret. Given its niche appeal, it's always wise to check opening hours online before you make the trip.
Architecture & Building
Housed in an unassuming yet elegant traditional French townhouse, its pale stone facade and classic proportions give it an inviting, almost residential feel from the outside.
Contact & Location
Address: Maison d'Espagne, 10, Rue du Collège, Castelsarrasin, Tarn-et-Garonne, Occitanie, France métropolitaine, 82100, France
Phone: +33 6 31 74 50 30
Website: Visit Website
